In April 2024, our CEO Francesco Zanin was invited as a guest on StartUp&Downs, the podcast produced by Le Village by CA Triveneto in partnership with .exd, a show dedicated to the less glamorous, more honest side of building a startup: the doubts, the uncertainty, and the daily challenges that rarely make it into the highlight reel.

The first episode, titled "Affrontare l'incerto", brought together three founders for an open conversation about what it reallytakes to make the leap: a career that feels too small, a moment of restlessness, a pilot that didn't go as planned. Francesco joined Andrea Lejeune (.exd) and Fulvio Pattaro (Archtools) to share his own story and to introduce Elementag, Particular Materials' latest technology, to a new audience.
Elementag is an invisible, permanent marker for products and materials, based on engineered inorganic nanoparticles. Just as information can be encoded in the graphic elements of a QR code or barcode, it can be encoded in the chemical composition of nanoparticles, turning them into a kind of artificial DNA that guarantees traceability and authenticity along the supply chain.
We would like to thank Le Village by CA Triveneto, .exd and in particular Francesca Canazza for the invitation and for creating a space where founders can tell their stories with honesty and depth.
